Are you narrowing down your options by only considering freebies?

 

Instead of emailing around as many companies as you can find, why not try the following?

  • Write down what you need from your solution supplier. This will vary depending on you, your future clients and your local competiton. Do you need to stand out from the crowd - offer something different  Do you have very discerning clients who care deeply about what is in their skin care products, and where they have come from - or is it all about price? Is their branding a match to yours - do you want cheap and cheerful, colourful and funky, sleek and sophisticated?
  • Now do some brand research. Time you spend now will be time saved later! Learn about different spray tan companies and what they offer. How many points on your above 'wish list' do they match?

 

Helpful Tip: If you are new to spray tanning, you may not realise that the law is about to change. While Fresh Indulgence has never offered anything above an 11.5% DHA, there are companies out there offering in excess of this - right up to 20%. From June 2013, this will be illegal. This is because it was proven several years ago that anything over a 12-14% DHA content is ineffective and loads the skin with unnecessary quantities of chemicals. Regardless of this, many companies have offered ever higher DHA percentages. Beware about stocking these ranges so close to the EU law change. It could leave you with product you cannot use, and awkward conversations with clients about why you can no longer spray them with that same product they had on their last treatment!

  • Narrow down your choices to between 2-4 companies, and contact them for samples. Most reputable brands will not give out free samples but if you take the time to contact them right before or after your order, it would be very unusual if they did not at least agree to knock the price of the samples off your first full-size order.
  • Be sure to try each product on more than one model so that you can see how it performs on different skin types. Remember, you do not need to do a full body tan every time. Record your results carefully!
  • Make sure you go back to the solution suppliers with any questions you may have about their product. It is important that you pick a company that values your business and will respond to your queries in a timely manner, too.

Why don't leading brands give out free samples?

With the ever-growing number of sample requests to our company, we thought we would take a moment to clarify our policy on samples, but also to explain our reasoning for it.

First of all, let us be clear; we are extremely grateful for all enquiries we receive. We are honoured that you are considering Fresh Indulgence for your business and have taken the time to get in touch.

We want to make trying our products as easy and pain-free as possible, but we also have to make sure to protect our current customers too - which is a good thing because we hope that one day you will become one of them!

To state the obvious, solution samples cost us money. Remember, it is not just the tanning solution - we also have the bottle cost, as well as filling, labelling, processing and packaging. Each sample will cost us around £3, which is precisely what we charge.

Now take a look around at other premium brand tanning solution suppliers. What do they charge per litre? £60, £70, even £90 + VAT? Perhaps even £10 shipping on top! We know that this kind of price is not sustainable for your business. Our job as your solution supplier is to provide you with the very best tanning products, at the very best prices we can, in order to allow you to grow. But we cannot be sustainable ourselves with our pricing if we are giving away free samples every day.

Over this busy bank holiday weekend, for example, we have received over 20 sample requests. Each person will tend to want an average of 3 samples (light, medium and dark). This will cost us £9, plus our delivery costs, so an average of £12.50 per customer. That would be £250 of free samples in one weekend, and unfortunately the majority of people who enquire (probably not you if you've taken the trouble to read this far) are enquiring to every company they can find online, regardless of their solution quality, ingredients, pricing or policy. They probably know nothing about us or our products, so they won't appreciate what makes them so great. They may not realise that we use the purest, most stable eco-cert DHA, anti-aging peptides, anti-cellulite extracts and vitamin complexes. Hopefully they will notice that their skin feels smoother and plumper after a Fresh Indulgence tan, but they may not realise that this is because our tanning solution provides a beautiful tan whilst simultaneously conditioning and repairing your skin.

 

So what happens when people receive free samples