So what is so special about this brand? Well, actually, not that much. £2 million turnover since 2012: this equates to £500,000 a year, making Skinny Tan (prior to acquisition) a very small company indeed. Naturally derived DHA: most mainstream tanning brands already use naturally-derived DHA. This is certainly nothing new or unique to Skinny Tan. Synthetic DHA smells awful, is harsher on the skin, and is therefore avoided by all but the cheapest of spray tanning solution brands. Spurious claims, for example: "Skinny Tan is the first self-tanner that combines a natural tanning active with naturally derived skin smoothing actives" - an amazing claim for a tanning brand which launched many years after other brands that have long used skin conditioning ingredients in their formulas. Our Original solution (launched in 2010), for example, has always contained a number of skin-smoothing and conditioning ingredients, including Aloe,Vitamins E, A and C, and anti-ageing anti-cellulite ingredient Matrixyl 3000. Indeed, being gentle and conditioning to the skin was the reason d'être behind the launch of Fresh Indulgence as a brand. Imaginative marketing is certainly nothing new in the world of spray tanning. Unfortunately, in an almost completely unregulated market, people can and do claim whatever they want. The "organic DHA" craze was one myth which we worked hard to debunk back in 2013. Ultimately, fad brands will come and go, but the important thing is to know the facts about the products you love, and be able to explain these to your clients.