Opening up my emails the other week, I have to admit I was more than a little surprised to read a press release from Earlex, informing us that Wagner had purchased the company with immediate effect. Reading over the official press-release, it is clear that Earlex's reputation in the beauty market is a very important factor in Wagner's desire to acquire the company.

 

Here at Fresh Indulgence, we believe in only stocking high-quality products - and for this reason we've shyed away from economy machines, usually easily identifyable because they seem to be 'affectionately' named after some sort of animal  (take, for example, the HVLP700 pig, or the Chinese Kitty) - focusing instead on supplying Earlex and Wagner machines at the very best prices. Both companies are based in Europe (with Earlex being here in England), with a real focus on quality.

Our customers tend to choose Earlex because they want to buy British, and/or they're aware of their reputation for robustness and reliability; or they might pick Wagner because of its reputation as the worldwide leader in HVLP machines, and its unbeatable 2-year warranty. Either way, we know our customers are making a solid choice that they will be happy with and which will serve them and their business for many years to come.

Our most popular tanning machines:

  • For heavy mobile or salon use, our customers' top choice is the Earlex TS50 tanning machine, which in the last year has overtaken the popular MaxiMist as our number one seller for the serious professional.
  • For light mobile use, the FreshMist - made by Wagner - is the number one choice. The configuration of the FreshMist is exclusive to Fresh Indulgence, and this machine is covered by a 24-month warranty.
  • Another popular seller, particularly at this time of year as people search for Christmas gifts, is the Earlex TS20 tanning machine. This is equally as suited to mobile use as the FreshMist is, and can handle up to 10 tans per day, making it perfect for the spray tan technician who is just starting out and looking to grow their business.

 

How will this news change the market?

So with this new acquisition, what will this mean for the two different brands of machine, and the tanning market as a whole? For now, we can only speculate, and we're unlikely to see any major changes until 2015. We hope that Earlex will remain a British-based company, employing as it does over 90 people directly and many more indirectly across the UK due to Earlex's policy of sourcing as many parts as it can from within the United Kingdom (and the one or two that it gets from elsewhere still come from within Europe).